WholeCell launched in 2018 to give device wholesalers a single platform to track their inventory. In a device business each item is unique. Devices are characterized by their serial number, cosmetic grade, and functional condition. WholeCell tracks this information for every device in your inventory.

We understand the inventory problems unique to device wholesalers because we've had them ourselves. The first version of WholeCell was written in 2014 as an internal application at Newaya.

WholeCell was founded by Harry Sohie and Brennan Zelener in Fort Collins, Colorado.